MEDIA IS THE CENTER OF YOUNG PEOPLES LIVES
THEY'VE GOT THE POWER TO MAKE MEDIA BETTER.
Together, we're building a Sustainable Media future.
Media today is amplifying hate, misinformation, and conflict. It’s undermining civil society and democracy. Social Media is addictive. News media is under siege. Gaming platforms amplify misinformation. Political adversaries are using media to strategically sow dissent. It’s hurting our children.
The Sustainable Media Center is a 501c3 organization formed by a diverse and inclusive board of over 85 leaders in media, technology and academia who want to foster and facilitate positive change to the current state of media.
To give young media consumers and creators a new set of tools, actions, and agency to demand change in how media treats them. To build these new actions from the ground up, not by telling teens what they need, but by asking them. To use ideas, iteration, testing, and data to fund applications and have measurable impact. Agency fueled by actions.
Our mission is to act as a catalyst to change media for the better, working with young people to give them agency over the media they consume, create, and share.