MEDIA IS THE CENTER OF YOUNG PEOPLE'S LIVES
THEY'VE GOT THE POWER TO MAKE MEDIA BETTER.
Together, we're building a Sustainable Media future.
Media today is amplifying hate, misinformation, and conflict. It’s undermining civil society and democracy. Social Media is addictive. News media is under siege. Gaming platforms amplify misinformation. Political adversaries are using media to strategically sow dissent. It’s hurting our children.
The Sustainable Media Center is a 501c3 organization formed by a diverse and inclusive board of over 85 leaders in media, technology and academia who want to foster and facilitate positive change to the current state of media.
To give young media consumers and creators the power, actions, and agency to demand change in how media treats them. To build these new actions from the ground up, by by supporting NextGen activists with Intergenerational resources. To use ideas, iteration, testing, and data to insure measurable impact. Agency fueled by actions.
"Young people deserve media that entertains and informs without undermining their health and emotional wellbeing."
"Media can make the world better. But there's profit in algorithmic terror, and that's going to eat the whole damn world."
“Technology is seductive when what it offers meets our human vulnerabilities. And as it turns out, we are very vulnerable indeed."
"Young people are hyper-aware of their digital footprint from a very, very young age."
Our mission is to act as a catalyst to change media for the better, working with young people to give them agency over the media they consume, create, and share.