To understand what a new generation of media consumers and creators need, we need to understand how they interact in a new media world. Solutions can’t come from the past… they need to look to the future. SMC is at it’s heart an intergenerational institution, putting the resources of our to work learning, building, and testing new ways to empower young members of increasingly media-centric world they live in. Never judgmental, and always open to innovation and experimentation. We plan to move forward with three steps to building a sustainable future. 

Three Actionable Answers:

What does Generation Alpha need to make media trusted and safe?

#1 – A nationwide exploration into how teens use media, what they like, and the dangers and risks they are exposed to that risk their mental health and physical well-being.

Open Call. Projects and Founders:

#2 – With startups, in garages, at universities, and at incubators, ideas are being explored to make the lives of media-centric teens safe and sustainable.g.

New Voices. New Stories

#3 – A year-long series of podcasts, virtual presentations, and a gathering of diverse voices to amplify voices that can set examples for media makers that want to have agency over their creative lives.