Uri Hasson is a professor of psychology and neuroscience at Princeton. The Hasson Lab (https://www.hassonlab.com/) studies the brain’s responses to natural real-life events. He has a Ph.D. in neurobiology and has been running experiments on how the brain receives and reacts to real-world inputs. He’s been studying how storytelling can influence and even direct behavior, using fMRI recordings to track brain activity. Hasson is not a futurist or a theorist — he’s a scientist, and his work is deeply rooted in research. So when he uses a word like addiction, he’s not using it in the colloquial term, he means addiction as a medical condition.